Projects
A curated collection of work grounded in UX clarity, thoughtful systems, and design that performs. A balance of strategy, craft, and execution.
Online Estimator & Website Redesign
An end-to-end digital redesign for a modern automotive brand, reimagining the path from inquiry to estimate through thoughtful, UX-led design.
- DATE
- APR 28, 2025
- INDUSTRY
- AUTOMOTIVE
- ROLE
- CREATIVE DIRECTOR
- AWARDS
- SILVER DAVEY AWARD
Holiday Campaign
A festive digital experience for an eco-conscious beauty brand, blending seasonal storytelling with a refined, conversion-focused shopping experience.
- DATE
- JAN 20, 2025
- INDUSTRY
- RETAIL & E-COMMERCE
- ROLE
- CREATIVE DIRECTOR
Water.com
Modernizing a category leader through strategy-led UX, unifying complex user journeys into a streamlined, customer-first digital experience.
- DATE
- SEP 19, 2024
- INDUSTRY
- RETAIL & E-COMMERCE
- ROLE
- CREATIVE DIRECTOR
- AWARDS
- GOLD W3 AWARD, GOLD DAVEY AWARD
New Shopify Theme Implementation
A Shopify theme redesign that translates an eco-conscious mission into a modern, intuitive shopping experience built to support growth and long-term scale.
- DATE
- SEP 1, 2024
- INDUSTRY
- RETAIL & E-COMMERCE
- ROLE
- CREATIVE DIRECTOR
Website Redesign
A website redesign where French heritage meets a modern digital experience, balancing timeless brand storytelling with clarity, performance, and usability.
- DATE
- NOV 12, 2023
- INDUSTRY
- FOOD & BEVERAGE
- ROLE
- LEAD UI/UX DESIGNER
Award-Winning eCommerce Redesign
A modern shopping experience that strengthens a community-driven brand through intuitive navigation and commerce-first design.
- DATE
- OCT 12, 2023
- INDUSTRY
- RETAIL & E-COMMERCE
- ROLE
- LEAD UI/UX DESIGNER
- AWARDS
- SILVER DAVEY AWARD
Shopify Launch
Boutique to digital storefront transformation designed to scale a beloved in-store brand into a modern, intuitive eCommerce presence.
- DATE
- MAR 12, 2022
- INDUSTRY
- RETAIL & E-COMMERCE
- ROLE
- ECOMMERCE DESIGNER & STRATEGIST
Email Campaigns
Email design campaigns focused on strong visual storytelling, brand consistency, and scalable layouts for recurring promos and new product launches.
- DATE
- DEC 12, 2021
- INDUSTRY
- FOOD & BEVERAGE
- ROLE
- GRAPHIC DESIGNER
A Luxury Home Brand Shopify Launch
Led the Shopify launch of a luxury interiors brand, partnering with Ashlee Simpson to establish a refined digital presence that blends brand storytelling with intuitive commerce.
- DATE
- NOV 12, 2021
- INDUSTRY
- RETAIL & E-COMMERCE
- ROLE
- CREATIVE DIRECTOR