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BUTTONS & BOWS · MAR 12, 2022
Shopify Launch
Boutique to digital storefront transformation designed to scale a beloved in-store brand into a modern, intuitive eCommerce presence.
OVERVIEW
Buttons & Bows had built a passionate in-store following; the brief was to translate that warmth and curation onto Shopify without losing what made the boutique feel like the boutique. The launch combined a tailored theme, a brand-true content system, and a checkout flow tuned for gifting.
# SHOPIFY# E-COMMERCE# BRAND TRANSLATION# STRATEGY
Key
Improvements
A strategic, research-driven approach that prioritized user needs while building a scalable foundation for future growth.
- •Boutique-grade product photography pattern and PDP layout
- •Gift-centric collections and curation surfaced throughout the home
- •Email and lifecycle templates aligned with the new storefront identity
- •Inventory and fulfillment workflows the small team could actually run
Small-team commerce is a different design problem than enterprise — every flow had to work without a dedicated ops team behind it. That constraint shaped most of the structural decisions.
GALLERY
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