Email Campaigns
Email design campaigns focused on strong visual storytelling, brand consistency, and scalable layouts for recurring promos and new product launches.
Ongoing email design across promotional, editorial, and product-launch sends for the U.S. arm of the maison. The work centered on creating a layout system flexible enough to handle anything from seasonal storytelling to a one-product hero, without ever drifting from the brand's quiet editorial tone.
Key
Improvements
A strategic, research-driven approach that prioritized user needs while building a scalable foundation for future growth.
- •Modular layout system covering promo, editorial, and product-launch templates
- •Tight typography and image discipline across every send
- •Repeating-promo patterns that left room for storytelling
- •New-launch templates that scaled across multiple product categories
Email is where heritage brands either feel themselves or lose themselves. The discipline here was holding the brand voice across hundreds of sends, even when the underlying campaign goal was purely promotional.
