A Luxury Home Brand Shopify Launch
Led the Shopify launch of a luxury interiors brand, partnering with Ashlee Simpson to establish a refined digital presence that blends brand storytelling with intuitive commerce.
A new luxury interiors brand launching directly to Shopify. The Creative Direction brief covered everything that touched the customer — site, identity translation, product presentation, photography direction — and was developed in close partnership with the brand's founder.
Key
Improvements
A strategic, research-driven approach that prioritized user needs while building a scalable foundation for future growth.
- •End-to-end brand-to-Shopify translation, from home to PDP
- •Editorial product presentation patterns suited to a luxury price point
- •Photography and art direction guidance for the launch shoot
- •Storefront IA built to expand with the catalog over future seasons
A direct-to-consumer luxury launch is part commerce and part magazine — too much hard-sell breaks the brand, too much editorial breaks the conversion. The design system held that tension throughout.
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