Online Estimator & Website Redesign
An end-to-end digital redesign for a modern automotive brand, reimagining the path from inquiry to estimate through thoughtful, UX-led design.
As Creative Director, I led the strategy and design direction for Auto Glass Now's full website transformation. I redefined the site architecture and user flows, introduced a modern design system, and directed the implementation of a headless CMS (Contentful) with modular content blocks.
The project balanced multiple priorities: an intuitive user experience for customers seeking immediate service, a flexible content management system for the internal team, and a technical foundation that could scale with the business. The redesign began with research and information architecture before moving to visual design, so every decision supported both user needs and business goals.
Key
Improvements
A strategic, research-driven approach that prioritized user needs while building a scalable foundation for future growth.
- •Redefined site architecture and user flows for a customer-first digital experience
- •Established a clean, scalable design system for consistency across all touchpoints
- •Directed migration to Contentful for modular content management and flexibility
- •Prioritized mobile-first performance and accessibility for all users
- •Built a foundation for long-term scalability and future feature expansion
- •Positioned Auto Glass Now as a trusted, modern automotive brand
A critical component of this work was designing the Online Estimator Tool as a primary entry point into the customer journey. The UX strategy prioritized speed, clarity, and confidence, guiding users from vehicle selection to price estimation with minimal cognitive load.
