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INTELLIGENT NUTRIENTS · JAN 20, 2025
Holiday Campaign
A festive digital experience for an eco-conscious beauty brand, blending seasonal storytelling with a refined, conversion-focused shopping experience.
OVERVIEW
A focused holiday push for an eco-conscious beauty brand. The campaign translated seasonal storytelling into a refined, conversion-focused storefront moment without compromising the brand's editorial restraint.
# CREATIVE DIRECTION# SEASONAL CAMPAIGN# SHOPIFY# EDITORIAL
Key
Improvements
A strategic, research-driven approach that prioritized user needs while building a scalable foundation for future growth.
- •Holiday-themed landing pages with editorial-grade product storytelling
- •Gift-finder UX that quietly guided shoppers without feeling promotional
- •Modular layout system reusable for subsequent seasonal moments
- •A/B-ready cart and checkout patterns informed by prior season analytics
The campaign was built to scale: every layout block was designed as a reusable component so the same system could power the next holiday window and ongoing seasonal storytelling.
GALLERY
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