ALL PROJECTS
OLIVIERS & CO · NOV 12, 2023
Website Redesign
A website redesign where French heritage meets a modern digital experience, balancing timeless brand storytelling with clarity, performance, and usability.
OVERVIEW
A redesign for a heritage French olive oil maison. The work threaded a narrow needle: keep the editorial, almost-print quality of the brand while modernizing every interaction underneath it — search, filter, navigation, checkout — to current commerce standards.
# UI/UX# HERITAGE BRAND# E-COMMERCE# EDITORIAL
Key
Improvements
A strategic, research-driven approach that prioritized user needs while building a scalable foundation for future growth.
- •Editorial home and category pages that read like a print magazine
- •Search and filter UX rebuilt around real shopping behaviors
- •Cart and checkout flows simplified without losing brand warmth
- •Performance and accessibility pass to bring Core Web Vitals back into the green
A guiding constraint was that the digital experience had to feel like the boutique itself: quiet, considered, and confident. The visual restraint hides a lot of strategic work underneath.
GALLERY
MORE PROJECTS