An end-to-end digital redesign for a modern automotive brand, reimagining the path from inquiry to estimate through thoughtful, UX-led design.

A festive digital experience for an eco-conscious beauty brand, blending seasonal storytelling with a refined, conversion-focused shopping experience.

Modernizing a category leader through strategy-led UX, unifying complex user journeys into a streamlined, customer-first digital experience.

A Shopify theme redesign that translates an eco-conscious mission into a modern, intuitive shopping experience built to support growth and long-term scale.

A website redesign where French heritage meets a modern digital experience, balancing timeless brand storytelling with clarity, performance, and usability.

A modern shopping experience that strengthens a community-driven brand through intuitive navigation and commerce-first design.

Boutique to digital storefront transformation designed to scale a beloved in-store brand into a modern, intuitive eCommerce presence.

Email design campaigns focused on strong visual storytelling, brand consistency, and scalable layouts for recurring promos and new product launches.

Led the Shopify launch of a luxury interiors brand, partnering with Ashlee Simpson to establish a refined digital presence that blends brand storytelling with intuitive commerce.