Online Estimator & Website Redesign
An end-to-end digital redesign for a modern automotive brand, reimagining the path from inquiry to estimate through thoughtful, UX-led design.
Online Estimator & Website Redesign
An end-to-end digital redesign for a modern automotive brand, reimagining the path from inquiry to estimate through thoughtful, UX-led design.
Online Estimator & Website Redesign
An end-to-end digital redesign for a modern automotive brand, reimagining the path from inquiry to estimate through thoughtful, UX-led design.
Overview
As Creative Director, I led the strategy and design direction for Auto Glass Now's full website transformation. I redefined the site architecture and user flows, introduced a modern design system, and directed the implementation of a headless CMS (Contentful) with modular content blocks. My focus was on building a customer-first digital experience that streamlined navigation, supported scalability, and presented Auto Glass Now as a trusted, modern automotive brand.
As Creative Director, I led the strategy and design direction for Auto Glass Now's full website transformation. I redefined the site architecture and user flows, introduced a modern design system, and directed the implementation of a headless CMS (Contentful) with modular content blocks. My focus was on building a customer-first digital experience that streamlined navigation, supported scalability, and presented Auto Glass Now as a trusted, modern automotive brand.
The project required balancing multiple priorities: creating an intuitive user experience for customers seeking immediate service, establishing a flexible content management system for the internal team, and building a technical foundation that could grow with the business. By approaching the redesign strategically, starting with research and information architecture before moving to visual design—we ensured every design decision supported both user needs and business goals.The result was a complete digital transformation that modernized every aspect of the Auto Glass Now web presence. From homepage to service pages, the new site delivered a cohesive brand experience while making it easier than ever for customers to find information, get quotes, and schedule service.
The project required balancing multiple priorities: creating an intuitive user experience for customers seeking immediate service, establishing a flexible content management system for the internal team, and building a technical foundation that could grow with the business. By approaching the redesign strategically, starting with research and information architecture before moving to visual design—we ensured every design decision supported both user needs and business goals.The result was a complete digital transformation that modernized every aspect of the Auto Glass Now web presence. From homepage to service pages, the new site delivered a cohesive brand experience while making it easier than ever for customers to find information, get quotes, and schedule service.
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Creative Direction
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Strategy
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Contentful
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Design System
Industry
Automotive
Industry
Automotive
Industry
Automotive
Role
Creative Director
Role
Creative Director
Role
Creative Director
Awards
Silver Davey Award
Awards
Silver Davey Award
Awards
Silver Davey Award
Key Improvements
A strategic, research-driven approach that prioritized user needs while building a scalable foundation for future growth.
A strategic, research-driven approach that prioritized user needs while building a scalable foundation for future growth.
• Redefined site architecture and user flows for a customer-first digital experience • Established a clean, scalable design system for consistency across all touchpoints • Directed migration to Contentful for modular content management and flexibility • Prioritized mobile-first performance and accessibility for all users • Built a foundation for long-term scalability and future feature expansion • Positioned Auto Glass Now as a trusted, modern automotive brand
A critical component of this work was designing the Online Estimator Tool as a primary entry point into the customer journey.
A critical component of this work was designing the Online Estimator Tool as a primary entry point into the customer journey.
The UX strategy prioritized speed, clarity, and confidence, guiding users from vehicle selection to price estimation with minimal cognitive load. The tool was intentionally designed to feel approachable and transparent, setting expectations early while seamlessly connecting estimation, scheduling, and follow-up steps.
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