Shopify Launch
Boutique to digital storefront transformation designed to scale a beloved in-store brand into a modern, intuitive eCommerce presence.
Shopify Launch
Boutique to digital storefront transformation designed to scale a beloved in-store brand into a modern, intuitive eCommerce presence.
Shopify Launch
Boutique to digital storefront transformation designed to scale a beloved in-store brand into a modern, intuitive eCommerce presence.
Overview
As Ecommerce Designer & Strategist, I led the end-to-end setup of Buttons & Bows' Shopify store, transforming their boutique into a scalable digital storefront. From theme selection and customization to defining the site structure and navigation flow, I focused on creating a seamless and intuitive shopping experience that reflected the brand's playful, family-friendly personality.
As Ecommerce Designer & Strategist, I led the end-to-end setup of Buttons & Bows' Shopify store, transforming their boutique into a scalable digital storefront. From theme selection and customization to defining the site structure and navigation flow, I focused on creating a seamless and intuitive shopping experience that reflected the brand's playful, family-friendly personality.
I oversaw content integration, ensuring product imagery, copy, and brand elements worked cohesively to tell the Buttons & Bows story online. By aligning the design with Shopify best practices, I set the foundation for long-term scalability while maintaining an approachable and engaging aesthetic.This holistic approach allowed the brand to move beyond a physical retail presence, reaching new audiences through an online platform built for growth and flexibility. The result was a polished Shopify store that felt true to the brand while delivering a smooth customer journey from browsing to checkout.
I oversaw content integration, ensuring product imagery, copy, and brand elements worked cohesively to tell the Buttons & Bows story online. By aligning the design with Shopify best practices, I set the foundation for long-term scalability while maintaining an approachable and engaging aesthetic.This holistic approach allowed the brand to move beyond a physical retail presence, reaching new audiences through an online platform built for growth and flexibility. The result was a polished Shopify store that felt true to the brand while delivering a smooth customer journey from browsing to checkout.
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Shopify Setup
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Theme Customization
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Content Strategy
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eCommerce Design
Industry
Retail & Ecommerce
Industry
Retail & Ecommerce
Industry
Retail & Ecommerce
Role
Ecommerce Designer & Strategist
Role
Ecommerce Designer & Strategist
Role
Ecommerce Designer & Strategist
Key Improvements
A comprehensive eCommerce strategy that transformed a local boutique into a scalable digital business.
A comprehensive eCommerce strategy that transformed a local boutique into a scalable digital business.
• Led end-to-end Shopify setup transforming a boutique into a scalable digital storefront • Created intuitive site structure and navigation flow for family-friendly shopping • Designed layouts that reflected the brand's playful, approachable personality • Integrated content seamlessly with cohesive product imagery, copy, and brand elements • Aligned design with Shopify best practices for long-term scalability • Established a foundation for reaching new audiences beyond physical retail
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