A Luxury Home Brand Shopify Launch
Led the Shopify launch of a luxury interiors brand, partnering with Ashlee Simpson to establish a refined digital presence that blends brand storytelling with intuitive commerce.
A Luxury Home Brand Shopify Launch
Led the Shopify launch of a luxury interiors brand, partnering with Ashlee Simpson to establish a refined digital presence that blends brand storytelling with intuitive commerce.
A Luxury Home Brand Shopify Launch
Led the Shopify launch of a luxury interiors brand, partnering with Ashlee Simpson to establish a refined digital presence that blends brand storytelling with intuitive commerce.
Overview
As Creative Director, I led the launch of a new luxury home interiors brand on Shopify, partnering closely with Creative Director Ashlee Simpson to bring the brand’s vision to life digitally. From day one, the goal was to create a refined eCommerce experience that balanced elevated design with intuitive usability,setting a strong foundation for a brand entering the market with high visibility and credibility.
As Creative Director, I led the launch of a new luxury home interiors brand on Shopify, partnering closely with Creative Director Ashlee Simpson to bring the brand’s vision to life digitally. From day one, the goal was to create a refined eCommerce experience that balanced elevated design with intuitive usability,setting a strong foundation for a brand entering the market with high visibility and credibility.
The site was designed to feel elevated yet approachable, combining elegant visual storytelling with an intuitive shopping experience. Beyond eCommerce, we emphasized brand foundations, ensuring that the site could serve as both a retail platform and a brand hub, capable of showcasing collections, lifestyle imagery, and editorial content.This approach positioned KEMPA Home as more than a storefront: it became the digital face of a new luxury interiors brand at its very launch. Every design decision, from typography and color to layout and interaction—supported the goal of establishing immediate credibility and desirability in the competitive luxury home market.
The site was designed to feel elevated yet approachable, combining elegant visual storytelling with an intuitive shopping experience. Beyond eCommerce, we emphasized brand foundations, ensuring that the site could serve as both a retail platform and a brand hub, capable of showcasing collections, lifestyle imagery, and editorial content.This approach positioned KEMPA Home as more than a storefront: it became the digital face of a new luxury interiors brand at its very launch. Every design decision, from typography and color to layout and interaction—supported the goal of establishing immediate credibility and desirability in the competitive luxury home market.
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Shopify Implemention
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Brand Foundation
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Content Strategy
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eCommerce Design
Industry
Retail & Ecommerce
Industry
Retail & Ecommerce
Industry
Retail & Ecommerce
Role
Creative Director
Role
Creative Director
Role
Creative Director
Key Improvements
A comprehensive brand launch strategy that combined luxury positioning with functional eCommerce excellence.
A comprehensive brand launch strategy that combined luxury positioning with functional eCommerce excellence.
• Launched a luxury interiors brand with a sophisticated digital presence from day one • Blended high-end design with seamless Shopify eCommerce functionality • Created an elevated yet approachable brand experience reflecting Ashlee Simpson's backing • Designed layouts that balanced retail functionality with editorial brand storytelling • Established a scalable foundation capable of supporting future collections and campaigns • Positioned KEMPA Home as both a retail platform and a comprehensive brand hub
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