Website Redesign
A website redesign where French heritage meets a modern digital experience, balancing timeless brand storytelling with clarity, performance, and usability.
Website Redesign
A website redesign where French heritage meets a modern digital experience, balancing timeless brand storytelling with clarity, performance, and usability.
Website Redesign
A website redesign where French heritage meets a modern digital experience, balancing timeless brand storytelling with clarity, performance, and usability.
Overview
Led the website redesign for Olivier's & Co., crafting a refined and immersive digital experience that reflects the brand's French heritage and premium olive oil collection. The redesign balanced elegant UI with functional UX, creating intuitive navigation and an engaging journey that showcases both products and storytelling.
Led the website redesign for Olivier's & Co., crafting a refined and immersive digital experience that reflects the brand's French heritage and premium olive oil collection. The redesign balanced elegant UI with functional UX, creating intuitive navigation and an engaging journey that showcases both products and storytelling.
A key focus was preserving the "Baking with Olive Oil" page—a critical driver for organic search—while giving it a modern visual lift that aligned with the brand's elevated aesthetic. By restructuring and enhancing their content, we highlighted the importance of their recipes, chefs, and producers, ensuring their expertise and heritage remained central to the experience.The design also allowed space for marketing messaging and promotions, giving the brand flexibility to adapt content for campaigns while maintaining consistency across the site. The result was a digital presence that honored tradition while embracing modern design principles and eCommerce best practices.
A key focus was preserving the "Baking with Olive Oil" page—a critical driver for organic search—while giving it a modern visual lift that aligned with the brand's elevated aesthetic. By restructuring and enhancing their content, we highlighted the importance of their recipes, chefs, and producers, ensuring their expertise and heritage remained central to the experience.The design also allowed space for marketing messaging and promotions, giving the brand flexibility to adapt content for campaigns while maintaining consistency across the site. The result was a digital presence that honored tradition while embracing modern design principles and eCommerce best practices.
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UI/UX Design
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Content Strategy
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Information Architecture
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Visual Design
Industry
Food & Beverage
Industry
Food & Beverage
Industry
Food & Beverage
Role
Lead UI/UX Designer
Role
Lead UI/UX Designer
Role
Lead UI/UX Designer
Process
01
Discovery & Research
Analyzed existing site performance, user behavior, and brand positioning to establish priorities and opportunities.
02
Content Strategy
Restructured information architecture to elevate recipes, heritage storytelling, and producer profiles as core content.
03
UI/UX Design
Created elegant interfaces that balanced premium aesthetic with intuitive navigation and clear conversion paths.
Process
01
Discovery & Research
Analyzed existing site performance, user behavior, and brand positioning to establish priorities and opportunities.
03
UI/UX Design
Created elegant interfaces that balanced premium aesthetic with intuitive navigation and clear conversion paths.
02
Content Strategy
Restructured information architecture to elevate recipes, heritage storytelling, and producer profiles as core content.
Key Improvements
A user-centered approach that honored French heritage while delivering a modern, conversion-optimized digital experience.
A user-centered approach that honored French heritage while delivering a modern, conversion-optimized digital experience.
• Crafted a refined digital experience that reflects the brand's French heritage and premium positioning • Balanced elegant UI with functional UX for intuitive navigation and engagement • Preserved and modernized the "Baking with Olive Oil" page to maintain organic search performance • Restructured content to highlight recipes, chefs, and producers as core brand storytelling • Created flexible layouts that accommodate marketing messaging and seasonal promotions • Maintained consistency across the site while allowing adaptability for future campaigns
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