New Shopify Theme Implementation
A Shopify theme redesign that translates an eco-conscious mission into a modern, intuitive shopping experience built to support growth and long-term scale.
New Shopify Theme Implementation
A Shopify theme redesign that translates an eco-conscious mission into a modern, intuitive shopping experience built to support growth and long-term scale.
New Shopify Theme Implementation
A Shopify theme redesign that translates an eco-conscious mission into a modern, intuitive shopping experience built to support growth and long-term scale.
Overview
As Creative Director, I led the design and strategy for Intelligent Nutrients' Shopify theme redesign, guiding the brand through a digital refresh that elevated both usability and aesthetics. The goal was to deliver a modern, user-friendly shopping experience that reflected I-N's clean, eco-conscious identity while supporting the brand's long-term digital growth.
As Creative Director, I led the design and strategy for Intelligent Nutrients' Shopify theme redesign, guiding the brand through a digital refresh that elevated both usability and aesthetics. The goal was to deliver a modern, user-friendly shopping experience that reflected I-N's clean, eco-conscious identity while supporting the brand's long-term digital growth.
I oversaw the theme implementation and customization, balancing elegant design choices with intuitive navigation and optimized product presentation. A major focus was content migration—ensuring that product information, brand storytelling, and editorial content transitioned seamlessly into the new theme without compromising consistency or SEO performance.The result was a cohesive and scalable foundation for I-N's eCommerce presence, one that aligned visual identity with functionality and gave the brand a stronger platform to launch future campaigns, grow sales, and connect meaningfully with customers.
I oversaw the theme implementation and customization, balancing elegant design choices with intuitive navigation and optimized product presentation. A major focus was content migration—ensuring that product information, brand storytelling, and editorial content transitioned seamlessly into the new theme without compromising consistency or SEO performance.The result was a cohesive and scalable foundation for I-N's eCommerce presence, one that aligned visual identity with functionality and gave the brand a stronger platform to launch future campaigns, grow sales, and connect meaningfully with customers.
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Shopify Design
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Theme Customization
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Content Migration
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UX Strategy
Industry:
Retail & Ecommerce
Industry:
Retail & Ecommerce
Industry:
Retail & Ecommerce
Role
Creative Director
Role
Creative Director
Role
Creative Director
Process
01
Theme Selection & Customization
Evaluated Shopify themes and customized the chosen solution to reflect I-N's eco-conscious, modern aesthetic.
02
UX & Navigation Design
Streamlined site architecture and navigation patterns to improve discoverability and reduce friction in the buying journey.
03
Product Presentation
Optimized product pages with enhanced imagery, clear information hierarchy, and conversion-focused layouts.
Process
01
Theme Selection & Customization
Evaluated Shopify themes and customized the chosen solution to reflect I-N's eco-conscious, modern aesthetic.
03
Product Presentation
Optimized product pages with enhanced imagery, clear information hierarchy, and conversion-focused layouts.
02
UX & Navigation Design
Streamlined site architecture and navigation patterns to improve discoverability and reduce friction in the buying journey.
Key Improvements
The new theme brought a contemporary feel to Intelligent Nutrients' digital presence while staying true to the brand's clean, eco-conscious identity. Thoughtful typography, generous whitespace, and refined color choices created an elevated shopping experience that felt both premium and approachable. Mobile optimization was prioritized throughout, ensuring seamless responsiveness and touch-friendly interactions across all devices. Every design decision reinforced the brand's commitment to natural beauty and sustainable practices.Delivered a modern, user-friendly Shopify theme that elevated the shopping experience
The new theme brought a contemporary feel to Intelligent Nutrients' digital presence while staying true to the brand's clean, eco-conscious identity. Thoughtful typography, generous whitespace, and refined color choices created an elevated shopping experience that felt both premium and approachable. Mobile optimization was prioritized throughout, ensuring seamless responsiveness and touch-friendly interactions across all devices. Every design decision reinforced the brand's commitment to natural beauty and sustainable practices.Delivered a modern, user-friendly Shopify theme that elevated the shopping experience
• Maintained I-N's clean, eco-conscious brand identity while introducing contemporary design patterns • Implemented intuitive navigation and optimized product presentation for better conversion • Successfully migrated all content—products, brand storytelling, and editorial—without disrupting SEO • Created a cohesive, scalable foundation that supports future campaigns and business growth • Empowered the internal team with an accessible system for ongoing content updates
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