Holiday Campaign
A festive digital experience for an eco-conscious beauty brand, blending seasonal storytelling with a refined, conversion-focused shopping experience.
Holiday Campaign
A festive digital experience for an eco-conscious beauty brand, blending seasonal storytelling with a refined, conversion-focused shopping experience.
Holiday Campaign
A festive digital experience for an eco-conscious beauty brand, blending seasonal storytelling with a refined, conversion-focused shopping experience.
Overview
As Creative Director, I led the design and concept development for Intelligent Nutrients' holiday campaign, shaping a festive yet elevated digital experience for the brand's Shopify storefront. The goal was to infuse the site with a seasonal look and feel while keeping the design true to I-N's modern, eco-conscious identity.
As Creative Director, I led the design and concept development for Intelligent Nutrients' holiday campaign, shaping a festive yet elevated digital experience for the brand's Shopify storefront. The goal was to infuse the site with a seasonal look and feel while keeping the design true to I-N's modern, eco-conscious identity.
The campaign balanced storytelling and conversion, giving space for holiday messaging while spotlighting key products and gift sets. By aligning design, content, and promotional strategy, the campaign delivered a shopping experience that felt festive, cohesive, and uniquely I-N.
The campaign balanced storytelling and conversion, giving space for holiday messaging while spotlighting key products and gift sets. By aligning design, content, and promotional strategy, the campaign delivered a shopping experience that felt festive, cohesive, and uniquely I-N.
Industry:
Retail & E-commerce
Industry:
Retail & E-commerce
Industry:
Retail & E-commerce
Role:
Creative Director
Role:
Creative Director
Role:
Creative Director
Key Improvements
I oversaw updates to the Shopify theme, introducing holiday-themed visuals, promotional modules, and seasonal content that created a cohesive shopping journey across product pages, landing pages, and homepage features. In addition, I directed the design of campaign assets, including promotional graphics, email designs, and digital marketing materials, ensuring brand consistency across channels.
I oversaw updates to the Shopify theme, introducing holiday-themed visuals, promotional modules, and seasonal content that created a cohesive shopping journey across product pages, landing pages, and homepage features. In addition, I directed the design of campaign assets, including promotional graphics, email designs, and digital marketing materials, ensuring brand consistency across channels.
• Designed a festive yet elevated digital experience that stayed true to I-N's modern, eco-conscious identity • Directed updates to the Shopify theme with holiday-themed visuals and seasonal content modules • Created promotional graphics, email designs, and digital marketing materials with brand consistency • Balanced storytelling with conversion-focused design to highlight key products and gift sets • Delivered a cohesive shopping journey across product pages, landing pages, and homepage features • Aligned design, content, and promotional strategy for a unified campaign experience
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